Overview
The challenge is to get Gen Z & Millennial learners to pick up learning with Duolingo by sending them unique “reminders” they not only love but want to share with their friends.
Problem
Gen Z and millennial learners struggle to stay motivated to continue learning on Duolingo. Many focus on other interests, leaving little time for learning.
Solution
A Duolingo x Spotify collaboration that transforms language learning into a competitive, music-driven experience where fans earn points for lessons and streams.
